Do you ever find yourself thinking, “I wish our donors could see exactly what we do, if they did they would completely understand our need and want to donate!”
Why not let them?
Video is an amazing tool; it allows you to engage your donors and show them exactly how their donation is or can help. It can transport your donors into your food shelf warehouse so they can see the need for donations or allow them to hear a client share their story of new found hope.
Services like Youtube and Vimeo make sharing video easy. Cameras to create your first video are now budget friendly (two examples: Flip Camera and Kodak.)
Is it for your organization?
Video is for everyone. If you have a mission, video is for you.
Use it to:
- Share stories of client success stories
- Advocate for your cause
- Share details about programs
- Communicate news updates
- Advertise events and special activities
Use your video to expand the message in your direct mail or email campaigns. Your direct mail piece can share part of the story and invite your donors to visit your website to watch the rest on your video. While there they will be invite to learn more and donate online.
Video can be an important part of your marketing strategy. Utilize this tool to form new and deeper connections with your donors.
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